Alexander The Great\’s soldiers opted for organic cotton clothes while he\’d come to invade India, as they were extremely comfortable and breathable, unlike their traditional woolens. The cloth worn in India was made of cotton grown on the trees which was described as the vividness of the Indian fabric.
Cotton was introduced at remote parts of Asia and later Europe by Alexander and his successors. Indian hand -woven muslin was exceedingly gaining popularity and was heavily in demand by the medieval era for its fine quality.
Inculcating the use of Indian handwoven clothing will lead us to simple living and also taking us back to our roots. This organic fabric is hand spun and also handwoven with raw material like cotton, silk, and wool. They were initially used as bed covers and other drapery. They were extremely popular among people primarily because of their comfort and affordability. This we and as a threat to the local mills in England and France who then banned their imports. Simultaneous, they also introduced machine-made fabric in Bombay that took over even the Indian market.
It was Manmohan Das Karamchand Gandhi who took it up and single-handedly revived the declining organic fabric industry of the country by introducing the Charkha (Spinning Wheel) symbolizing the swadeshi movement. It was him who tried encouraging people to spin their own yarn and wear their own organic fabrics, thereby completely abandoning British fashion. This was Gandhi\’s masterstroke that he succeeded in very subtly highlighting the superficiality of the British rule in India.
An All India Spinners Association was established, which was the aftermath of the Non-Cooperation Movement. Its sole purpose was to propagate, produce and sell the organic fabric. This organization even empowered the rural population and spent two whole decades improving its production techniques.
Fashion designers in the 21st century considered this fabric extremely versatile and loved experimenting with it. Some of them even organized fashion shows promoting and encoraging people to invest in this material so that it remained in fashion and thus in demand.